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Burberry boosts digital approach with interactive campaign

. He believes the company is now "as much a media-content company as a design company". Recent digital ...

Tesco pushes virtual clothes in small London stores

The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear in the windows of the Covent Garden, Dean Street and Tooley Street stores, allowing passers-by to purchase ...

Debenhams revamps comms team with senior hires

and accessories, including the Designers at Debenhams collection. Lacey said: The appointments are part of a ...

M&S profits drop for first time in three years

to strengthen its merchandising and design teams and review its buying and merchandising processes. In order ...

Industry view: Does M&S's new value food range hit the spot?

design being themed around shopping list style labelling. To get the message out about the range M ... priced mean? In terms of the packaging design, it s ok, not ground-breaking, but M S always plays ... of the essential items you would have on your weekly shopping list and the design is in tune with Marks Spencer ...

Trinity Leeds kicks off online hype ahead of 2013 opening

reality. The 'What Do You Want to Achieve?' campaign was created by SKV Communications and is designed ...

McArthurGlen calls UK planning review

McArthurGlen, the designer outlet chain, is holding a review of its £1.5 million UK planning...falling in love with designer items, using a theme of "guilt-free shopping". ...

M&S launches recycling initiative fronted by Joanna Lumley

Lumley, which is designed to encourage customers to recycle unwanted clothing.

Out-of-town retailers and betting brands escape Portas clampdown

further, offering a 'Portas-Plus' deal, with a range of measures designed to help local people turn ...

Benetton to broadcast London exhibition on stores' videowalls

's Design Museum....The London exhibition, which will run from 3 April-13 April at the Design Museum, is called 'Happiness and other survival techniques' and is inspired by themes that the retailer's Colors magazine will focus on this year. The spring edition will focus on "happiness", the summer edition "transport ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.