Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
an elephant design in classic purple for the Indian curry range. Tesco's new ready meals will launch with a ...
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Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear in the windows of the Covent Garden, Dean Street and Tooley Street stores, allowing passers-by to purchase ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
design being themed around shopping list style labelling. To get the message out about the range M ... priced mean? In terms of the packaging design, it s ok, not ground-breaking, but M S always plays ... of the essential items you would have on your weekly shopping list and the design is in tune with Marks Spencer ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
? Brand strategy verdict: 1 out of 10 ' 5 off 40' is designed, and used, to mask the absence of a ...
Think BR: Using independent brand advocates
20 Apr 2012 | by Giles Ivey
clever design to deliver the right message and it can be expensive to create and run, but ad campaigns ...
Costa strikes partnership with Kraft
19 Apr 2012 | by John Reynolds
The capsules are designed to be used with Kraft's Tassimo coffee-making machines. Rival Starbucks previously had a global, commercial relationship with Kraft, which distributed Starbucks' packaged coffee. However, the deal ended in acrimony in 2010. The Costa Coffee capsules (also known as discs ...
Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
17 Apr 2012 | by Rachel Barnes
Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed
Sainsbury's targets mothers with Little Ones revamp
12 Apr 2012 | by Matthew Chapman
of healthy family meal recipes, which are designed to increase shoppers' basket size. Follow Matthew ...
Industry verdict: Tesco was right to ditch Value range
05 Apr 2012
and appropriate to the Waitrose brand I can t quite see what the Everyday Value design is trying to say. I ... iconic in terms of design and awareness. But the world has developed since it launched 20 years ago ...
Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
further, offering a 'Portas-Plus' deal, with a range of measures designed to help local people turn ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
