M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
to strengthen its merchandising and design teams and review its buying and merchandising processes. In order ...
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Debenhams revamps comms team with senior hires
25 May 2012 | by Sara Luker
and accessories, including the Designers at Debenhams collection. Lacey said: The appointments are part of a ...
Ikea turns to Pinterest for first Indian-inspired range
15 May 2012 | by Matthew Chapman
's this thought that led our designers to India to collaborate with local suppliers in creating something very special indeed: a mix of quality design with Indian craft and colour." Follow Matthew Chapman ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
reality. The 'What Do You Want to Achieve?' campaign was created by SKV Communications and is designed ...
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
The let s feel good together positioning will involve a new iconographic design that shows off the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... ." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...
MEC Manchester wins furniture account
20 Apr 2012 | by Maisie McCabe
, press and radio. All creative work is designed by Jysk's headquarters in Denmark. Carl Erik Stubkier ...
Ikea launches 'snap a napper' Facebook competition
03 Apr 2012 | by Matthew Chapman
The competition will be open only to the 1.3 million Ikea Family loyalty scheme members and is designed to show that if you sleep like a princess at night, you will not fall asleep during the day ... humorous scenes of people falling asleep and is designed to encourage people to "snap a napper ...
Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
further, offering a 'Portas-Plus' deal, with a range of measures designed to help local people turn ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
, the latter enjoys a good deal on luxury skincare products. - Designer diffusion ranges: Stella at Adidas ...
Brand builder: Ultimo
14 Mar 2012 | by Kim Benjamin
Ultimo, the designer lingerie range created by former model Michelle Mone, has been courting ... are both pragmatic and mutually beneficial. Ultimo brings strong design, technological enhancements ... 's Ultimo, the focus needs to be on style and credibility - product and design over Champagne corks ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
