M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
to strengthen its merchandising and design teams and review its buying and merchandising processes. In order ...
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Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
. He believes the company is now "as much a media-content company as a design company". Recent digital ...
Ikea turns to Pinterest for first Indian-inspired range
15 May 2012 | by Matthew Chapman
's this thought that led our designers to India to collaborate with local suppliers in creating something very special indeed: a mix of quality design with Indian craft and colour." Follow Matthew Chapman ...
BMB wins pitch for notonthehighstreet.com
26 Apr 2012 | by Anne Cassidy
designers and manufacturers. Mark Hodson, the chief marketing officer of notonthehighstreet.com, said ...
Shop Direct in push to link print to digital marketing
03 Apr 2012 | by Matthew Chapman
-monthly magazine. An image of celebrity interior designer Laurence Llewelyn-Bowen will initiate a behind-the-scenes video of the designer, which will introduce his range of homewares when a mobile device equipped ...
Ikea launches 'snap a napper' Facebook competition
03 Apr 2012 | by Matthew Chapman
The competition will be open only to the 1.3 million Ikea Family loyalty scheme members and is designed to show that if you sleep like a princess at night, you will not fall asleep during the day ... humorous scenes of people falling asleep and is designed to encourage people to "snap a napper ...
BrandAlley shifts focus to customer emotions
28 Mar 2012 | by Matthew Chapman
on designer fashion labels, such as Emporio Armani and Dolce Gabbana. Marketing and PR director Melissa ... centred on the retailer's "Non-stop designer sale" positioning. The retailer, which offers up to 70 ...
Brand builder: Ultimo
14 Mar 2012 | by Kim Benjamin
Ultimo, the designer lingerie range created by former model Michelle Mone, has been courting ... are both pragmatic and mutually beneficial. Ultimo brings strong design, technological enhancements ... 's Ultimo, the focus needs to be on style and credibility - product and design over Champagne corks ...
Homebase targets women with 'stylish' new brand identity
28 Feb 2012 | by Nicola Clark
The new look, which the retailer began planning a year ago, has been created by branding agency Design Bridge. An ad campaign, created by Leo Burnett, will also break on 1 March, which will feature a house built and styled completely out of shipping containers. Becky Brock, brand controller ...
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
, Aquamania and Family World. One of our TV ads now talks about Aquamania, so it was designed around that ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
