Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager ...
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BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
on one of its Boeing 747s. They were designed as part of a 'Blue Peter' contest by 11-year old Katherine ...
BA names Hamish McVey as head of brands
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
British Airways has promoted Hamish McVey from brand and design manager to head of brands...and design manager at British Airways. He joined the airline in 2008 as the Club World brand manager ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
who absolutely love the W, but it is certainly a very niche brand, not designed to be everywhere ...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a
TBWA scoops global Four Seasons brief
17 May 2012 | by Sara Kimberley
advertising, working across its global brand, local marketing, CRM and creative design. The network ...
Transport for London 'app' by R/GA London and New York
09 May 2012
The app is designed to encourage people to walk and cycle more in the capital by rewarding this behaviour with exclusive offers and discounts from Recyclebank partners including Marks Spencer, Planet Organic and Champneys. The app is supported by Transport for London. ...
Thomson rolls out national campaign for Dreamliner launch
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
designed to suit each customer." Read Marketing's interview with Jeremy Ellis here. Follow ...
Free glossy monthly prepares for launch
18 Apr 2012 | by Nick Batten
Cochrane, wine critic Victoria Moore, interior designer Kelly Hoppen, and fashion designers David Koma ...
Air New Zealand gives consumers cashback for social media plugs
18 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The trial is part of the airline's "Fandistribution" programme that rewards consumers for their social media recommendations of its 777-300 Premium Economy Spaceseat. The seat, which has a hardback shell and reclines into itself, has won two design awards Wallpaper* Magazine s award for best ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
