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John Shewell: Focus Beyond Reputation

is to connect with citizens by engaging and involving them in the design and delivery of key public services ... of the city and this was done by involving citizens to design and even deliver public services - a project ...

HP prepares to cut up to 30,000 jobs

A report suggests that the technology giant is working with management consulting firm McKinsey Co. to draw up the job-cuts plan. The cuts are designed to cope with the declining demand for computers and services, according to sources. The swingeing job cuts come as new chief executive Meg ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

who absolutely love the W, but it is certainly a very niche brand, not designed to be everywhere ...

Public Sector: Scottish PR position 'unlikely' to be filled

, research, design, direct marketing and events management shortlisted for inclusion. The tender is being ...

Consumer: Lego builds brand quality at St Pancras

, the owner of custom-built Lego design firm Bright Bricks, who built the tree with the help of local primary ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands have expanded internationally by exploiting their reputation for quality, design, creativity and heritage, making them prime investment targets. Given their success has been built on these qualities ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a

Brand Health Check: Vertu

) Vertu took its inspiration from the watch industry, with minimalist designs and quality components ... to meet Frank Nuovo, Vertu's chief designer, and his passion is contagious. I've also seen Vertu handsets ...

TBWA scoops global Four Seasons brief

advertising, working across its global brand, local marketing, CRM and creative design. The network ...

Zenith wins £3m Armani UK media account

, designed under the EA7 sportswear label. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.