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Brad Pitt to be new face of Chanel No 5

Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter. The signing up of Pitt is thought to mark the first time that the perfume has been promoted by a man. Chanel No 5 was launched by the French designer Coco Chanel in 1922. The new ...

Sector Insight: soap, bath and shower

. William Lunderman, vice-president global strategic brand design, Colgate Palmolive Lunderman has been ...

Boots revamps pharmacies to reflect specialities

The let s feel good together positioning will involve a new iconographic design that shows off the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... ." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.