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Burberry boosts digital approach with interactive campaign

. He believes the company is now "as much a media-content company as a design company". Recent digital ...

EdenCancan to link Duchamp to urban artists

EdenCancan has been chosen by the menswear brand Duchamp to promote the brand and its new design...The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand of design director Gianni Colarossi and previous work with Exposure. As part of its retainer brief ...

Zenith wins £3m Armani UK media account

, designed under the EA7 sportswear label. ...

Nike marketing boss attacks 'institutionally analogue' businesses

for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...

Trinity Leeds kicks off online hype ahead of 2013 opening

reality. The 'What Do You Want to Achieve?' campaign was created by SKV Communications and is designed ...

Chevrolet Volt sponsors AskMen Innovation Awards

is an ideal one for the Volt. The car is designed to appeal to individuals who value style, technology ...

Liam Gallagher's Pretty Green brand hires Holler

Holler will be responsible for expanding the brand by repositioning it in the market, with the aim of attracting new customers as well as retaining existing ones. The agency, which is part of Leo Burnett Group, will act as Pretty Green's lead shop alongside Neighbour, the branding and design specialist ...

Figleaves hires Talk PR for media and consumer drive

Talk PR s social and digital offering will form a key part of the 2012 PR drive, looking to build relationships with online influencers and communities to engage new audiences. The agency will particularly focus on Figleaves designer lingerie range, swimwear and nightwear. The appointment comes in the week ...

Sector Insight: Childrenswear

. Designer brands. Still a small area but more luxury brands have extended into childrenswear with labels ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.