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From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

proprietary 'customer journey tool' that is designed to integrate all decision-points and 'the relative ... marketing. The software is designed to help Kraft marketers, in any role, to 'help us make a joined up ...

New look for Marketing Design Awards

23 May 2012 | by Kim Benjamin

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories...The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a ... prominent brands and design agencies that are committed to championing and recognising achievements in the industry. The Awards will celebrate work that that has placed design at the heart of great marketing ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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