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BELOW-THE-LINE: DESIGN CHOICE; Lazy Fish Corkscrew

Kevin Byrne, Director, Direct Dialog Corkscrew design is similar to that of the mousetrap ... . However, it was not until the 1920s that it was incorporated into a corkscrew design, but manufacturing ... of great design. The Lazy Fish looks good and its aesthetic features are all practical features ...

BELOW-THE-LINE: DESIGN CHOICE; Penguin 60s

Julian Vizard, Art director St Luke s

BELOW-THE-LINE: DESIGN CHOICE; BRICKS

bricks. The brick is of such a simple design that it hasn t changed significantly since it was first invented. Its functionality is so strictly linked with its design that it s difficult to imagine any other possible shape for the brick. It ranks alongside the wheel as the most simple, wonderful design ...

BELOW-THE-LINE: DESIGN CHOICE; Tefal classic toaster

Richard Watson, Director, European Design Register...Richard Watson, Director, European Design Register The brief goes something like this. We want you to design a toaster. Nothing fancy, just one that s cheap (sorry, inexpensive) and sells ... ? As is the case with virtually all successful product designs, the design company is British (Seymour Powell ...

 

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