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INTERACTIVE: CASE STUDY/TANGO; Tango’s debut on the Internet gives a sure sign of the medium’s worth

given out to different designers to achieve what Fenchurch calls a cosmopolitan feel. The work ...

BELOW-THE-LINE: DESIGN CHOICE; Lazy Fish Corkscrew

Kevin Byrne, Director, Direct Dialog Corkscrew design is similar to that of the mousetrap ... . However, it was not until the 1920s that it was incorporated into a corkscrew design, but manufacturing ... of great design. The Lazy Fish looks good and its aesthetic features are all practical features ...

THIS WEEK: Pepsi escapes copycat blues

blue design....for an entirely blue design. Sources say that the move is designed to create a greater distinction ... is understood to have been designed by Landor Associates in New York, and has been on test in Bahrain ... of many new designs being tested and insisted there were no more plans for them at this point ...

THIS WEEK: The importance of individuality

So Pepsi is testing a new can design. There s nothing surprising in that: most brands go through...So Pepsi is testing a new can design. There s nothing surprising in that: most brands go through periodic changes of livery, as anyone who has followed the vintage packshots in our Name that Brand ... designs for years, using advanced graphic techniques to stay one step ahead of the lookalikes. But a ...

THIS WEEK: STOP PRESS

and pack design for its air freshener and insecticide business. Event organisers Blenheim ... -Benz Transportation, the merger of ABB and Daimler-Benz, has a new visual identity and name, Adtranz, both designed ...

BELOW-THE-LINE: BRIEFS

Casey The Berry Casey Creative Consultancy has won the design contract for the European launch ...

THIS WEEK: Alcoholic sodas fizz on-stream

the kudos of a designer lager, but don t like the taste of beer. Alcoholic lemonades and colas filled ...

NEWS: The Bridge puts Glenmorangie on TV

- purchase point of view. The advertising campaign is designed to strengthen our position ...

THIS WEEK: Red Bull dumps ‘confusing’ ads

as a drink for ravers and clubbers, Red Bull is designed to give a physical and mental boost ...

PRIVATE VIEW

for Hyundai shows a car designer at work who keeps seeing the curvy shapes of Marilyn Monroe, Sophia Loren ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.