to remove filtersTHIS WEEK: BT joins Maiden in outdoor trial
14 Dec 1995
designed to provide data and feedback on levels of response from poster advertising. Advertisers ...
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NEWS: Poster industry tries direct response
15 Dec 1995 | by CLAIRE BEALE
is the first direct response mechanism for the poster medium and is designed to capitalise on the growing ... involves the use of a pre-designated freefone number linked to BT s Connections In Business call ...
NEWS: Hook defends right to own Rabbit logo in High Court battle
08 Dec 1995 | by JOHN TYLEE
Hutchison would have had to pay hundreds of thousands of pounds if it had commissioned a design...Hutchison would have had to pay hundreds of thousands of pounds if it had commissioned a design house to produce the Rabbit telepoint logo created by Hook Advertising, the High Court heard this week. The claim was made by Chris Joseph, Hook s chairman, who described suggestions that Hook ...
NEWS: Bean MC and Equinox share pounds 2m launch for Planet Internet venture
24 Nov 1995 | by CLAIRE BEALE
for the campaign, and Bean MC will design the creative work. Simon Mathews, the managing director of Equinox ...
SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by More O’Ferrall Adshel: Multi-Media Campaign
24 Nov 1995
been designed to differentiate Daewoo totally from conventional car companies. Moreover ...
THIS WEEK: Hutchison may turn to Orange
23 Nov 1995 | by SHARON MARSHALL
, and that Orange was already talking to third parties, including design firms, and retail outlets about the move ...
MARKETING TECHNIQUE: IT; Softly, softly does it
23 Nov 1995 | by RON CONDON
, Director Portfolio, to develop a PC-based software package called The Marketing Director. It is designed ... and is designed to enable the directors to use it with virtually no training. The database they access ...
MEDIA: FOR THE RECORD
10 Nov 1995
and the Family Channel, are designed to increase the awareness and trial of the United Artists Programming ...
NEWS: CST puts Lego on to computer with new screen-savers idea
03 Nov 1995
Watson, a design and marketing services company. Earlier this year Guinness claimed ...
Private view
03 Nov 1995 | by ANDREW CRACKNELL
! In this case, it s designed to persuade habitual law breakers to pay their TV Licence fee. Fat chance ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
