NEWS: TMD swipes a slice of Rank Xerox from Y&R
12 Jan 1995 | by CLAIRE BEALE
. A series of new campaigns will be designed to increase brand awareness at both a local ...
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NEWS: Platt gets two years for Jaguar fraud
12 Jan 1995 | by JOHN TYLEE
with them was a design company director, Roger Kennedy - no relation to Saatchis current head ...
NEWS: DMB&B to promote Government leaflet helping jobhunters
12 Jan 1995 | by OUR PARLIAMENTARY CORRESPONDENT
of the month. Eric Forth, the Employment Minister, said the campaign was designed to give jobseekers ...
BELOW-THE-LINE: DESIGN CHOICE; Tefal classic toaster
11 Jan 1995 | by RICHARD WATSON
Richard Watson, Director, European Design Register...Richard Watson, Director, European Design Register The brief goes something like this. We want you to design a toaster. Nothing fancy, just one that s cheap (sorry, inexpensive) and sells ... ? As is the case with virtually all successful product designs, the design company is British (Seymour Powell ...
MARKETING MIX: LETTERS; When too much ad puff falls flat
11 Jan 1995
From Greg Waggett, creative director, Nexus Velsheda Design & Advertising, Cambridge...From Greg Waggett, creative director, Nexus Velsheda Design s leading creative directors recently asserted that long copy and literacy were indulgent and irrelevant. It is the froth and rainbows in excessive imagery that are indulgent and irrelevant. Moreover, the truth is that most agencies ...
MOVERS
11 Jan 1995
manufacturers to create whole product CT servers Exhibition design agency Blue Square Design has ... design team assistant. Former marketing director for Hasbro, Ian Hassard has moved to Copywrite ... Briscoe Design has appointed David Spencer as its new creative director. He was previously of King ...
MEDIA: MEDIA CHOICE; Daily Telegraph
11 Jan 1995 | by PAUL FARRER
Peterborough and the City, are witty and informed as are the cartoonists Matt s design is crisp and clean ...
MEDIA: Who’ll make the Web a main-line medium?
11 Jan 1995 | by MIKE HEWITT
; and an all-in service using News International s Delphi subsidiary to design and run Web sites ...
MARKETING FOCUS: Divided they stand
11 Jan 1995
their money. A second adds: If you brief the design agency or brand development agency, you agree a ...
THIS WEEK: Heineken furore sparks sponsor review from ITC
11 Jan 1995
and advertisers will be asked to comment on the present code, designed to protect editorial integrity. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
