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BUSINESS-TO-BUSINESS: Letters of distinction

bowl of mints - designed to be used on the recipients exhibition stands. The creative work ...

ADVERTISING & PROMOTION: BRIEFS

Brand builder Nestle has unveiled new packaging for its Build-Up range of vitamin and mineral enriched drinks. The new design, through agency Wagstaffs, aims to extend the brand s traditional consumer base of the old and convalescents. Frozen assets First Choice Ski has ...

ANALYSIS: Vauxhall revs up for new BTL drive

spends on direct mail. The move is part of a broader strategy designed to build up a closer ...

MARKETING MIX: Conran gets koi about his new Ka

, Sebastian, to design the Ka merchandise. This flirtation with the Conran family was set up by direct ...

THIS WEEK: Barclays banks on TV ads again

-profile campaigns designed to set Barclays apart from its rivals in the financial services sector ...

SUPPLEMENT: DESIGN AWARDS 96; Evaluation and Results awards: Most effective use of research

WINNER

THIS WEEK: BRIEFS

Roget s and its consultancy Springpoint won the Marketing Design Awards category for most effective use of research in design, but not the best use of design in food packaging, as inadvertently stated ...

ADVERTISING & PROMOTION: Habitat looks at direct work as brand refocuses

the years. It needs to be known for quality design and innovation, said Miller, adding that it also ...

ADVERTISING & PROMOTION: BRIEFS

in Marketing last week was designed by Stuart Adams Associates and not by Claydon Heeley as originally ...

INTEGRATED: NEWS IN BRIEF

a data-driven marketing programme designed to capitalise on the initial success of the Reward ...

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