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Richard McCann Account director Michael Rines Communications Is marketing more important than design? Give an example. If I m accosted in Oxford Street over the Christmas period ... that wirelesses used to be made from. Golly, a full circle in design technology. Anyhow, apparently ...
Stephen Bayley Design consultant...Stephen Bayley Design consultant Smallness suggests maturity and sophistication. In most fields of human activity, except office buildings, the impulse to miniaturise has gone hand ... , its seductive arrangements inspire intense longing. Olympus engineers and designers have ...
Tim Williams Partner Williams Munck Designers...Tim Williams Partner Williams Munck Designers I get very depressed when I see how little influence modern design has had in the high street, how little it touches our lives. Very few designers achieve that blend of good design and commercialism that changes the supermarket ...
Home computer design is being transformed rapidly. David Redhead reports on the most recent...Home computer design is being transformed rapidly. David Redhead reports on the most recent ... these design certainties have been consigned to oblivion. We expected major changes to the home PC three ... Brown, European director of international product design company IDEO. Increased pressure ...
Robert Dwek looks at the problems clients face when hunting for a good design agency...Robert Dwek looks at the problems clients face when hunting for a good design agency How do clients choose a design consultancy? With the aid of careful, considered, scientific criteria, or based ... of designers becoming more marketing-literate. One designer, Jeremy Haines, creative director of Haines ...
packaging re-design fails to resuscitate a dying brand, few companies would try again with an even more ... Cream. Opting for a second re-design, transforming the brand s image with a startling blue bottle ... paid off as trade sales shot up by 46% in the first quarter of 1995. The motivation for re-designing ...
Mark Wigens Business development director Roar Group
John Bacon Joint creative Director FCB
the trusty UPS shield, which was developed by graphic designer Paul Rand - noted for his IBM, ABC ...
It has been said that everything is designed, it s just that some designs are more considered than...It has been said that everything is designed, it s just that some designs are more considered than others. In these pages, we celebrate considered design, and its contribution to marketing. These are the first Marketing Design Awards, and the emphasis is on hard-working solutions. Of course, many ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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