to remove filtersCAMPAIGNS: research; Media revels in this info illness
13 Dec 1996 | by JOANNA MENDA
on the politics and economics of information previously designed and launched by Firefly as part of Reuters ...
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CAMPAIGN CRAFT: THE CREATIVE ISSUE; Will new guidelines spell the end of insurance wrangles?
13 Dec 1996 | by EMMA HALL
. The new guidelines, which have been put together in consultation with brokers, are designed to avoid ...
NEWS: BRIEFS
12 Dec 1996
has introduced a new design, created by Newell s Wells update its theatre, in its largest ever ...
NEWS: Budget report - What it means; Clarke keeps most marketers happy but hurts some sectors,
28 Nov 1996
It may have been a cautious Budget but it will create waves among marketers in certain sectors. The biggest blow came with the decision to slap a 40% hike in VAT on alcopops. Mr Clarke said the move was designed to deter underage drinkers. But the industry believes he was scoring political ...
THIS WEEK: BRIEFS
21 Nov 1996
new force in the information services market. Devil of a job Design Audit has been commissioned by Lamborghini GB to design a brochure focusing on its new Diablo series. O s Hugh ...
THIS WEEK: NatWest Life in pensions appeal
21 Nov 1996
NatWest Life is launching a campaign this week to persuade political parties to address the timebomb waiting to explode in the state pension system. The Changing Nation campaign is designed to raise awareness about the growing crisis in the state pension system, which is expected ...
NEWS: STOP PRESS
15 Nov 1996
against sales promotion firm Amadeus and design company Crammond Lerner and Dickens. Costello ...
NEWS: PR EUROPE
15 Nov 1996
MADRID: Magana to manage Sanchis Spain s biggest PR agency, Sanchis y Asociados, has appointed Marcos Magana as managing director. He was previously general manager for ten years at Gaudeamus, a corporate image and design consultancy within the Sanchis group. Agency president Jose Luis ...
THIS WEEK: Barclaycard in push for youth
14 Nov 1996
Barclaycard is linking up with Virgin Megastore in a year-long promotion which will see the credit card brand take over sections of the music retailer s stores. The deal, designed to boost Barclaycard s share of the youth market, also involves sponsorship of Virgin Megastore Radio ...
THIS WEEK: Barclays banks on TV ads again
14 Nov 1996 | by PATRICK BARRETT
-profile campaigns designed to set Barclays apart from its rivals in the financial services sector ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
