to remove filtersDIARY: Pharmacia & Upjohn engages Banta
06 Sep 1996
positioning of the company, designing a corporate strategy and making policy decisions. He will also ...
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NEWS: STOP PRESS
11 Oct 1996
pounds 75,000 in annual fees. Design, software and multimedia outfits Me Company, SCET, Fortune City ...
ANALYSIS: MERGERS; Novartis treads the PR path for drugs merger
19 Jul 1996 | by ROBERT GRAY
. The agency s own in-house design and creative group is handling the creative work for both the Internet ... it was more than printed ads and TV, adds Walter von Wartburg, Novartis designated head of communications ...
NEWS: Complete Pharma PR steers Panadol drive
19 Jul 1996 | by LEXIE GODDARD
SmithKline Beecham is investing in a global PR push for Panadol, its biggest selling over-the-counter medicine. The campaign, designed to highlight the brand s 40-year heritage, is being executed by Complete Pharma PR. The agency won the business, thought to be worth over pounds 100,000 in fees ...
NEWS: Novartis hands global account to Ruder Finn
12 Jul 1996
by president Kathy Bloomgarden. She in turn reports to Walter von Wartburg, Novartis designated head ...
CAMPAIGNS: JUDGE AND JURY; Price cuts hint at danger of dispensing with the chemist
21 Jun 1996 | by NOEL HALL
or it was a cynical stunt designed to draw attention to the launch of their own brand medicines ...
NEWS: Moxham departs Le Fevre for new role at Superdrug
07 Jun 1996
on perfumes. Superdrug will also roll out a new store format this year designed to shake off its down ...
NEWS: PR EUROPE
24 May 1996
Communications to design and run its new information centre. The agency beat off competition from ten other ...
FOCUS: ADVERTORIALS; Securing write of way from editors
03 May 1996 | by NICK PURDOM
and newspapers PRODUCING THE PACKAGE: Who should put it together - PR agency, publishing house or design...and newspapers PRODUCING THE PACKAGE: Who should put it together - PR agency, publishing house or design ... , although a general design company is used to do some of the on- screen work and MGM buys the advertising ... agency and design company the answer? One choice is to turn to an advertorials specialist. PR ...
NEWS: PR EUROPE
29 Mar 1996
the PR account for Spain s leading design agency Vierka, following a competitive pitch which included ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
