to remove filtersNEWS: BRIEFS
12 Dec 1996
has introduced a new design, created by Newell s Wells update its theatre, in its largest ever ...
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NEWS: Trebor to treble sweet ad spend
19 Dec 1996
to Maynards Wine Gums. From January, promotions will be designed around one of four groups: children ...
ADVERTISING & PROMOTION: BRIEFS
12 Dec 1996
is given for free . Film review The British Film Institute has appointed Conran Design Group ...
BUSINESS-TO-BUSINESS: Letters of distinction
12 Dec 1996 | by KAREN FLETCHER
bowl of mints - designed to be used on the recipients exhibition stands. The creative work ...
NEWS: CBC injects wit into Baileys work
29 Nov 1996 | by KAREN YATES
campaign, which breaks this Sunday, was designed, Burkitt said, to take this development further ... -Christmas burst aimed generally at upmarket drinkers, a more targeted approach designed to change the opinions ...
DESIGN: Having the bottle to change
28 Nov 1996 | by JULIA SWIFT
packaging re-design fails to resuscitate a dying brand, few companies would try again with an even more ... Cream. Opting for a second re-design, transforming the brand s image with a startling blue bottle ... paid off as trade sales shot up by 46% in the first quarter of 1995. The motivation for re-designing ...
ADVERTISING & PROMOTION: BRIEFS
28 Nov 1996
Brand builder Nestle has unveiled new packaging for its Build-Up range of vitamin and mineral enriched drinks. The new design, through agency Wagstaffs, aims to extend the brand s traditional consumer base of the old and convalescents. Frozen assets First Choice Ski has ...
NEWS: Seagram post goes to former Mars marketer
28 Nov 1996 | by AMANDA RICHARDS
is expected to be different from Warren s, after a year-long marketing review designed to improve Seagram ...
NEWS: Top Carling marketer decamps to Guinness
28 Nov 1996
Brewery offices, which has been overseen by marketing director Julian Spooner and is designed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
