to remove filtersNEWS: Ralph Lauren hands Optimedia pounds 8m couture account
29 Nov 1996
marketing effort. The US design house is keen to expand its European operations to coincide ...
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ANALYSIS: Changes in store for retail
19 Dec 1996 | by JULIAN LEE
of retail design and strategy consultants 20/20, says the retailers which use technology as a ...
NEWS: Shell invites three to pitch for European job
29 Nov 1996 | by HARRIET GREEN
of Shell s advertising across Europe. He added that the move was designed to create a more consistent ...
ADVERTISING & PROMOTION: DESIGN CHOICE; Bormioli glasses
28 Nov 1996 | by TIM WILLIAMS
Tim Williams Partner Williams Munck Designers...Tim Williams Partner Williams Munck Designers I get very depressed when I see how little influence modern design has had in the high street, how little it touches our lives. Very few designers achieve that blend of good design and commercialism that changes the supermarket ...
THIS WEEK: Marketing role cut by Richards
21 Nov 1996
s departure. Custerson s dual roles of store design and customer service have now been split between ... , while store design falls to Helen Pringle, who becomes retail operations director. Custerson ...
THIS WEEK: BRIEFS
21 Nov 1996
new force in the information services market. Devil of a job Design Audit has been commissioned by Lamborghini GB to design a brochure focusing on its new Diablo series. O s Hugh ...
RETAIL PACKAGING: Packaging says it all
14 Nov 1996 | by ANDY KNOWLES
packaging design, how much more efficient for the brand owners? Both graphics and, increasingly, structural shapes and materials have a part to play. Impactful designs, which capture the essence of a ... were it not for their brilliant packaging? Combined with appropriate graphic design as part ...
THIS WEEK: BRIEFS
14 Nov 1996
Middlesborough cells Middlesborough Football Club is launching a retail store in the city, devoted to selling club goods. Boro Shop, designed by Rodney Fitch, will feature cellular phones and services from the club s sponsor Cellnet. AA radio service The AA has secured a two ...
MARKETING TECHNOLOGY: IT and miss
14 Nov 1996 | by RACHEL MILLER
have already invested in computer technology designed to improve the distribution end ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
