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MEDIA CHOICE

19 Dec 1997 | by TIM McCLOSKEY, deputy managing director

, TMD Carat; design: Wolff Olins....Newbury, TMD Carat; design: Wolff Olins. ...

BBC’s Clothes Show loses sales fight to teen fashion rivals

19 Dec 1997 | by EMMA HALL

that the magazine is at its highest standard ever in terms of editorial, design and ad sales revenue, it has ...

ATW group rescues Marshalls staff and billings worth pounds 8m

19 Dec 1997 | by CLAIRE BEALE

, with its design and through-the-line subsidiary, Jaffe. Its client list includes Playmobil toys and Air ...

INTERNATIONAL: Maverick to mainstream - how Fox helped Murdoch shake up the US TV establishment - Alasdair Reid reports on another Rupert Murdoch success as Fox makes rapid progress in America

19 Dec 1997 | by ALASDAIR REID

and this year may go down as something of a watershed, with a management shake-up designed to accelerate ...

LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

19 Dec 1997 | by MICHELE MARTIN

when the UK implements the EU Social Chapter, designed to promote equality in Europe s job market ...

ADVERTISING & PROMOTION: Design Choice - Ferrero Rocher

18 Dec 1997 | by Linda Mooney, Business development cons

. The Ferrero Rocher Pyramid works well, not only from a design perspective but commercially, too. The brand ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - LOW VOLUME - BUSINESS DIRECT MAIL

18 Dec 1997

-hit campaign, calling for a pack that worked hard in design and copy. A highly creditable 15% of the target ...

Waitrose alters image with BHO

18 Dec 1997 | by DANNY ROGERS

will be responsible for advertising, PR and design as well as corporate development, which some observers interpret ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - ART DIRECTION

18 Dec 1997

upon which to adjudicate, since personal taste is involved. It goes beyond layout and design ... . SECOND The Mini was first designed by Alex Issigonis on the back of an envelope but, 40 years ... . It was designed to bring out the fun and enthusiasm of the brand, offering options from accessory packs ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - INTEGRATION

18 Dec 1997

advertising and design agencies, in-house marketing departments, and magazine and book publishers ...

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