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Campaigns: Bell’s rings in the new image - Product Launch

contemporary, urban feel. It was also designed to launch redesigned packaging for October ...

Top European Agencies 1997: FRANCE - PR is becoming less the little sister of advertising as clients turn to it for strategic advice

design house Renoma and the extension of the motorway route through Mont Blanc, ATMB. Burson ... , Peoplesoft, Verbatim and Platinum and computer automated design company Autodesk. Healthcare is also ...

Focus: Marketing Comms - The faces behind the brand names

, a merger of Nobel with the Dutch Akzo Corporation. The new company hired design agency ...

FOCUS: DESIGN AND PRINT - Catching the eye of the market/Designers and PR people have had

. That is the familiar stereotype which divides PR people and designers. Each battles it out in their own corner.... That is the familiar stereotype which divides PR people and designers. Each battles it out in their own corner ... their horizons and were predatory towards design skills, keen to offer design as part of their portfolio. Design consultancies meanwhile believed that big was beautiful and headed for stock market flotation ...

Barclays banks on C&W in latest consumer drive

Barclays Savings is investing around pounds 100,000 in a consumer PR campaign designed to de...Barclays Savings is investing around pounds 100,000 in a consumer PR campaign designed to de-mystify the personal savings sector. Cohn and Wolfe beat off three competitors to the estimated pounds 50,000-fee business. Agency managing director Martin Thomas said the agency s role would be to catch ...

Consultancy Management: Heralding the new age of dual level PR - Strategic advice is the main service on offer from the new PR-focused management consultants but opinion is split on whether these leaner structures represent the future of PR

So, former Burson-Marsteller chief executive Alison Canning - who unveiled her latest project last week - doesn t want to get her hands dirty. She is planning to farm out the downstream elements of PR, advertising and design work won by her new outfit First and 42nd. External ...

Platform: The ultimate measure of success - As spending on media relations steps up the time is ripe to install a fairer measurement of media impact, says Raymond Wilson

designed for media relations. These should have similar qualities to those used in advertising (GRPs ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.