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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - LOW VOLUME - BUSINESS DIRECT MAIL

-hit campaign, calling for a pack that worked hard in design and copy. A highly creditable 15% of the target ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - ART DIRECTION

upon which to adjudicate, since personal taste is involved. It goes beyond layout and design ... . SECOND The Mini was first designed by Alex Issigonis on the back of an envelope but, 40 years ... . It was designed to bring out the fun and enthusiasm of the brand, offering options from accessory packs ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - INTEGRATION

advertising and design agencies, in-house marketing departments, and magazine and book publishers ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER INSERTS

%) of all non-edible items. The design brief was subtle - to have post me appeal, but not to be so ... , and 13 students unions began selling postage stamps. The judges admired the trendy designs ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - ELECTRONIC MEDIA

and designing their own car, the judges verdict was that the site represented an excellent example of how ... specifically designed for the Internet. SECOND The British Tourist Authority Web site was designed to enable domestic and overseas travellers to plan their holidays in Britain. It gave access ...

Goldfish clinches top DM award

successful sampling programme ever, designed to convert users of rival disposable products to its ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - COPY

, and was designed to engage and amuse a heavily-targeted audience which had become cynical toward car marketing ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - HIGH VOLUME - BUSINESS DIRECT MAIL

-canvassed to check contact names and address details. The mailing piece was designed to get past ... , and follow-up calls were made to previously-identified warm leads. A Web site was designed ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL

the decision was taken to relaunch. The new scheme was designed as a comprehensive communications ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER TELEMARKETING

48 hours. The pack was designed to reflect the warmth and approachability of the advertising ...

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