Manor Bakeries cooks up a new PR strategy
12 Dec 1997 | by JEMIMAH BAILEY
, rather than a public relations consultancy. The renaming is designed to emphasise Longhouse ...
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CAMPAIGN INTERACTIVE: NEW-MEDIA CLINIC - Biggest use of the Net will be for commerce rather than marketing
12 Dec 1997 | by JOHN OWEN
I got some flak a few months ago for saying that one of the rules of the emerging new media would be that Websites are not for marketing. Web designers and ad agency Netties were aghast. The country s marketing directors, however, appear to concur with my heretical sentiments, if a report ...
SPOTLIGHT ON: DIRECT RESPONSE TV - Is ITV set to make great leap forward into direct sales TV? ITV’s direct response line follows a ’transaction TV’ trend, Alasdair Reid finds
12 Dec 1997 | by ALASDAIR REID
can t see this as something designed to take a greater share of genuine DRTV advertising ...
FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report
12 Dec 1997 | by MARK HUNTER
born, contains a New Mother Pack. The third bag, designed to be picked up when the child is four ...
Designer footballs
11 Dec 1997 | by DANNY ROGERS
Design Bridge, the international design consultancy, has created the World Cup s first coloured...Design Bridge, the international design consultancy, has created the World Cup s first coloured football to be used for a World Cup Final. Produced by Adidas, the footballs will be sold by major sports retailers and department stores. ...
CAREERS: Comment - Business basics offer the best of starting points
11 Dec 1997 | by GEOFF DOWELL
activity from advertising, direct marketing, graphic design, branding (yes they do that too) to PR...Business to business offers such a range of activity that you d be hard pushed to find an FMCG account with similar variety. In fact, business to business spans the entire gambit of promotional activity from advertising, direct marketing, graphic design, branding (yes they do that too) to PR ...
Electrolux axes top staff
11 Dec 1997 | by AMANDA RICHARDS
wide-ranging review designed to cut costs and improve efficiency....Electrolux, the global appliance company, has axed a third of its marketing department following a wide-ranging review designed to cut costs and improve efficiency. Ten marketing staff, who worked on the company s Electrolux, Zanussi, AEG, Tricity Bendix and Parkinson Cowan brands ...
British Council in branding push
11 Dec 1997 | by AMANDA RICHARDS
design and graphics. The appointment is part of a series of changes in the organisation ...
POINT OF PURCHASE: The point of high returns - Where is the best place to catch a consumer swamped by ad messages and by too much choice? David Sumner-Smith gives the low-down on point of purchase
11 Dec 1997 | by DAVID SUMNER-SMITH
Harborough-based research and design consultant ID Magasin. Men browse to explore new options ... and marketing staff with that of their advertising and POP design staff they could achieve greater success ...
MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive
11 Dec 1997 | by LISA CAMPBELL
Girl. She s toured with U2, modelled cyberfashions for top designers, launched her own ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
