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Goldfish clinches top DM award

successful sampling programme ever, designed to convert users of rival disposable products to its ...

REVIEW: Marketing and advertising news in the week’s press ..

the sports manufacturer, Umbro. The supermarket chain s partner, George Davies, hopes to design the kit...Asda is hoping to snatch the contract to produce Manchester United s football strip from the sports manufacturer, Umbro. The supermarket chain s partner, George Davies, hopes to design the kit, with Archie Norman, the chairman of Asda, being brought in to make the kit or stock it in Asda stores ...

CAMPAIGN INTERACTIVE: Interactive Gallery Reviewed by Mike Beeston

want to convince yourself they were designed to achieve cult status. Thankfully, the text links ... - it s as if the design and navigation were executed a year before the content and functionality. Client: Legal ... festivals to country fairs (does the ASA monitor these?). As such, it s a working Website designed ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

for the promotion. Icas, together with Osram s design company BBA Active, worked on developing the in ...

CAMPAIGN DIRECT: MY BEST SHOT

, the designer, Peter Overy, the account handler, Jonathan Pool, the account director, Lisa Hall, the print ...

FOCUS: CHANGE MANAGEMENT - Keys to a perfect business marriage/Mergers and acquisitions can leave existing staff concerned about culture clashes and job security. Change management can help to alleviate problems, often before they arise. Sue Beenstock rep

-as-usual communication from integration information, designers produced a new Ensemble logo, so-called to reflect ... as reward schemes for teams who have come up with innovative deals and designs which can be shared ... that project managers will have instant access to who s getting the best deals and best designs in Europe ...

ANALYSIS: Crunch time for Midland? - This week sees Midland’s pounds 1m gamble on face-to-face marketing become a reality at the Battersea Power Station. But is it the right route for a bank? Bhavna Mistry reports

that is modern culture - a new form of entertainment designed to bring the Midland brand to life ...

HOTLINE

officer designate, following the resignation of Sheila Bennett. Sayliss, at present the finance ...

CUSTOMER MAGAZINES: No more the poor relations - As customer magazines get bigger and better, they are attracting higher calibre journalists. Andy Fry surveys some of the talent making the leap into contract publishing

significant measure of growth is the increasing number of high-quality editors, writers, designers ... publisher Lonely Planet. Richard Benson from The Face cast an eye over design, says Edwards ...

FOCUS: INFORMATION SERVICES - Wired for sounding out the industry - As the market for providing electronic information expands, providers are having to tailor their products to avoid information fatigues

called the Universal News Service, designed to reduce information overload. At the time ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.