18 Dec 1997
| by MATTHEW HOOPER
The Brief
The instant coffee battleground is hotting up, with the two big
mass-market brands, Nescafe and Maxwell House, launching new ad
campaigns this autumn.
Both campaigns are designed to maintain and, hopefully, increase share
in the pounds 650m instant coffee market, which ...
12 Dec 1997
| by PHIL CARTER, design director of Carter
Phil Carter, the design director of Carter Wong s Old Speckled Hen that appeared on the front page...Phil Carter, the design director of Carter Wong s Old Speckled Hen that appeared on the front page of
the Telegraph last week. When I saw the Telegraph s photo of a fluffy
fox cuddly toy raised aloft in celebration of the proposed ban on fox
hunting, my eye was then drawn to his likeable ...
12 Dec 1997
| by MICHELE MARTIN
McCabe,
Paul Copeland and Tony Hector.
The final two posters have been designed in 3D especially ...
05 Dec 1997
| by HARRIET GREEN
Lowe Howard-Spink launches a pre-Christmas international press
campaign this week for the premium vodka brand, Smirnoff Black.
The three executions are designed to highlight the vodka ...
Marshall, and the art
director, Gary Marshall. The photography was by Matthew Donaldson with
design ...
04 Dec 1997
| by PETER HOLLINGSWORTH, Managing Director,
and packaging
designs to choose from and he chooses a tea bag!
Ah, but wait until you ve tried it ...
the friendly and warm values
we associate with the Tetley tea folk.
Client: Tetley GB
Designer: In ...
04 Dec 1997
| by LISA CAMPBELL
appointed specialist marketing
communications company HP:ICM as a designer of the Millennium Experience ...
28 Nov 1997
| by EMMA HALL
officer designate, following the resignation of Sheila
Bennett.
Sayliss, at present the finance ...
27 Nov 1997
| by HELEN SULLIVAN, Senior consultant, Abra
MANUFACTURER: CPC (UK) Ltd
BRAND: Marmite
LAUNCHED: 1902
DESIGNER: Not known.
Good design, so we are told, needs to be instantly recognisable,
memorable, functional and should ...
design, what seemed like a simple
task became more complex the more I thought about it. So much about ...
27 Nov 1997
| by DRAYTON BIRD
Guinness Brewing GB has designed a portable sampling unit to tour
train stations nationwide...Guinness Brewing GB has designed a portable sampling unit to tour
train stations nationwide offering people the chance to taste Draught
Guinness in a can.
...
27 Nov 1997
| by LISA CAMPBELL
owner over copycat design
ended in defeat for retailer Holland s brands.
...