to remove filtersNew arrivals to build BIB brand
18 Dec 1997 | by BY AMANDA LUTCHFORD
to appointing a design agency and an advertising agency to work on its launch, late next year. ...
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ATW group rescues Marshalls staff and billings worth pounds 8m
19 Dec 1997 | by CLAIRE BEALE
, with its design and through-the-line subsidiary, Jaffe. Its client list includes Playmobil toys and Air ...
Channel 5’s teletext facility calls in two for 1998 campaign
12 Dec 1997 | by Our Parliamentary correspondent
in the new year and has appointed the Design Clinic and Universal McCann to handle it....in the new year and has appointed the Design Clinic and Universal McCann to handle it. The company ... in a bid to draw in consumers looking for a holiday package. The Design Clinic, which ... was designed to motivate text users to consider 5Text as the first stop on any holiday or journey . ...
REVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
the sports manufacturer, Umbro. The supermarket chain s partner, George Davies, hopes to design the kit...Asda is hoping to snatch the contract to produce Manchester United s football strip from the sports manufacturer, Umbro. The supermarket chain s partner, George Davies, hopes to design the kit, with Archie Norman, the chairman of Asda, being brought in to make the kit or stock it in Asda stores ...
WCRS launches pounds 5m Freelander campaign
12 Dec 1997 | by KAREN YATES
Land Rover is launching its new Freelander Four-Wheel Drive with a global campaign designed to add...Land Rover is launching its new Freelander Four-Wheel Drive with a global campaign designed to add a touch of humour to the monotonous performance statistics often rolled out to advertise off-road vehicles. The global campaign, which will spend pounds 5 million in the UK during the first ...
Four shops line up for pounds 7m Sky TV offensive
12 Dec 1997 | by ANNA GRIFFITHS
. McCann-Erickson, M s creative agency of record, the Design Clinic, will continue to work on radio ... that the decision to appoint an agency in addition to the Design Clinic was taken because Sky wanted a shop with a ... of more than 30 channels. The Design Clinic has been used by Sky since its appointment ...
MEDIA: SLEAZE NATION: AN EXPERT’S VIEW - Forget Teletubbies, Maria Ainley-Taylor finds a good way to chill out, ironically
12 Dec 1997 | by MARIA AINLEY-TAYLOR, deputy production
. The writing is patchy and the design is of the quirky style familiar to anyone raised on the Face ...
CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience
12 Dec 1997 | by MAIRI CLARK
going to educate the public. O It s a very simple piece of design. Whereas the concept of e ...
NBC and Dow Jones venture to establish global media force
12 Dec 1997 | by KAREN YATES
The international news giants, NBC and Dow Jones, announced their long-awaited strategic alliance this week in an initiative that will create a global media force. The new joint venture is designed to capitalise on the broadcasting infrastructure and news gathering strengths of the two players ...
Lansdown secures star photographer for new Nikon spot
12 Dec 1997 | by EMMA HALL
The fashion photographer, Alastair Thain, has donated his services free of charge to shoot Nikon s latest television commercial featuring a 93-year-old pensioner. The film, which was created by Lansdown Conquest, was shot using a camera which takes only still - not moving - pictures. Designed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
