to remove filtersTHE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL
18 Dec 1997
the decision was taken to relaunch. The new scheme was designed as a comprehensive communications ...
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Waitrose alters image with BHO
18 Dec 1997 | by DANNY ROGERS
will be responsible for advertising, PR and design as well as corporate development, which some observers interpret ...
REVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
the sports manufacturer, Umbro. The supermarket chain s partner, George Davies, hopes to design the kit...Asda is hoping to snatch the contract to produce Manchester United s football strip from the sports manufacturer, Umbro. The supermarket chain s partner, George Davies, hopes to design the kit, with Archie Norman, the chairman of Asda, being brought in to make the kit or stock it in Asda stores ...
SPOTLIGHT ON: DIRECT RESPONSE TV - Is ITV set to make great leap forward into direct sales TV? ITV’s direct response line follows a ’transaction TV’ trend, Alasdair Reid finds
12 Dec 1997 | by ALASDAIR REID
can t see this as something designed to take a greater share of genuine DRTV advertising ...
Designer footballs
11 Dec 1997 | by DANNY ROGERS
Design Bridge, the international design consultancy, has created the World Cup s first coloured...Design Bridge, the international design consultancy, has created the World Cup s first coloured football to be used for a World Cup Final. Produced by Adidas, the footballs will be sold by major sports retailers and department stores. ...
Tesco seeks new brand identity
04 Dec 1997 | by LISA CAMPBELL
for the Boots own-label and store designs. It was not invited to pitch, however. A source close ... , there are still several other designs in use, including some dating from 1979. ...
MARKETING MIX: HOBBY HORSE: Frustrating the customers is not a good sales ploy
04 Dec 1997 | by CLARE BROADBENT
the finest design-led office furniture available from Sweden for his staff. Now that s not me ...
Asda in court over ’Parma’ ham
27 Nov 1997 | by LISA CAMPBELL
owner over copycat design ended in defeat for retailer Holland s brands. ...
Careers: Tesco leads the category trend - Tesco’s replacement of its trading directors with marketing focused category managers (Marketing, November 20) will see the UK’s leading supermarket head a new retail trend, writes HARRIET MARSH
27 Nov 1997
managers and management consultants would bring relevant skills to the job. It is not designed ...
DESIGN CHOICE: VITA
20 Nov 1997 | by MARK WHEELER, Operations Director, Acti
persuaded? In short, by throwing away the design rule book. The design consultancy took the unusual step ... and it is no surprise that he is being groomed for FMCG stardom. The design has clearly been successful ... : trying to do something genuinely different. Client: Mills DA Design Consultancy: Lloyd Ferguson ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
