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CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

going to educate the public. O It s a very simple piece of design. Whereas the concept of e ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

was designed to make life easy for multimedia designers who use a bit of software called Director. It basically took Director work and processed it so that designers could show their lovely animations over the Net. Unfortunately, it wasn t designed to make life easy for normal users, who have to spend ages ...

NBC and Dow Jones venture to establish global media force

The international news giants, NBC and Dow Jones, announced their long-awaited strategic alliance this week in an initiative that will create a global media force. The new joint venture is designed to capitalise on the broadcasting infrastructure and news gathering strengths of the two players ...

MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive

Girl. She s toured with U2, modelled cyberfashions for top designers, launched her own ...

ITV set to bolster direct response

by creating a new call-handling system designed to encourage more people to respond to telephone numbers...ITV is launching a new offensive to increase its revenue from direct response advertisers by creating a new call-handling system designed to encourage more people to respond to telephone numbers on commercials. Call ITV, a joint venture with the cable giant, Cable s new marketing director, John ...

An AMV BBDO advertising supplement: ’Good to talk’ work from BT takes IPA’s Effectiveness award

and starred Bob Hoskins, was designed to overcome what BT believed were underlying negative attitudes ... and press, was designed to counter perceptions of the high price of calls by comparing BT call charges ...

Media: My encyclopedia is dead, long live my shiny CD-ROM

advises Computing Machines: see Mathematical Instruments .Then there are the year books designed to keep...advises Computing Machines: see Mathematical Instruments .Then there are the year books designed ...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

industry. An example of the new-media design work of Bereze Associates is to be found at www ... . Response communications agency Richardson Pailin s Net design service include Intel, Sun Life of Canada ... and multimedia design services are offered by The Design Works. Direct marketing agencies ...

INTEGRATED: TX1 TAXI

(LTI) in 1973 and the basic design has remained unchanged - until now. LTI has just invested pounds 20m developing the new TX1 model which it believes retains the appeal of the old design, with a number of design advances, including easier access, more comfort for the driver, and extras including ...

Supplement on Public Relations: Profile - Chris Alder/Chris Alder, the new director of corporate communications at software giant SAP, is bringing a coherent strategy to its marketing communications and believes that PR must take the lead role in building

Despite being the fourth largest software company in the world, with revenues of dollars 2.4bn (pounds 1.45bn) in 1996, the name SAP is hardly a household one. The software the company sells is designed to help large corporations manage information on a global basis, so there is no reason why ...

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