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CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

going to educate the public. O It s a very simple piece of design. Whereas the concept of e ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

was designed to make life easy for multimedia designers who use a bit of software called Director. It basically took Director work and processed it so that designers could show their lovely animations over the Net. Unfortunately, it wasn t designed to make life easy for normal users, who have to spend ages ...

NBC and Dow Jones venture to establish global media force

The international news giants, NBC and Dow Jones, announced their long-awaited strategic alliance this week in an initiative that will create a global media force. The new joint venture is designed to capitalise on the broadcasting infrastructure and news gathering strengths of the two players ...

MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive

Girl. She s toured with U2, modelled cyberfashions for top designers, launched her own ...

STOP PRESS

appointed specialist marketing communications company HP:ICM as a designer of the Millennium Experience ...

Media: My encyclopedia is dead, long live my shiny CD-ROM

advises Computing Machines: see Mathematical Instruments .Then there are the year books designed to keep...advises Computing Machines: see Mathematical Instruments .Then there are the year books designed ...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

industry. An example of the new-media design work of Bereze Associates is to be found at www ... . Response communications agency Richardson Pailin s Net design service include Intel, Sun Life of Canada ... and multimedia design services are offered by The Design Works. Direct marketing agencies ...

Supplement on Public Relations: Profile - Chris Alder/Chris Alder, the new director of corporate communications at software giant SAP, is bringing a coherent strategy to its marketing communications and believes that PR must take the lead role in building

Despite being the fourth largest software company in the world, with revenues of dollars 2.4bn (pounds 1.45bn) in 1996, the name SAP is hardly a household one. The software the company sells is designed to help large corporations manage information on a global basis, so there is no reason why ...

Shell unveils first ad through JWT

J. Walter Thompson launches its first work for Shell this week, nine months after it landed the pan-European account. The campaign is designed to make Shell s convenience store, Select, more relevant to customers. It features a private investigator, Beck, and his side-kick, Walker, who use ...

DESIGN CHOICE: APPLE MACINTOSH

up and take notice. Whether the machine has been designed as the ultimate office adornment ... wanted to do, and has a cracking sound system. I guess that such an original piece of design ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.