19 Dec 1998
| by JAMES KYDD, Marketing Director, Virgin
One of my prized possessions is a silver cigarette box that has
passed through several generations of my family. You can tell it s real
silver because it looks crap within a week of using Duraglit. It s also
totally impractical because it s the wrong shape to accept King Size
Filtered cigarettes. But...
19 Dec 1998
| by CONOR DIGNAM
On January 12 a High Court hearing will begin which could have
far-reaching implications for the televising of major sports events in
the UK.
19 Dec 1998
| by LISA CAMPBELL
as contemporary classic. The strategy is
designed to take sales from larger rivals Carling and Foster s....Carlsberg-Tetley is rejecting laddish advertising in a bid to
present its Carlsberg Lager as contemporary classic. The strategy is
designed to take sales from larger rivals Carling and Foster s.
A new pounds 3m campaign breaks next week, created by Saatchi Probably the best lager in the world ...
19 Dec 1998
| by DAVID MURPHY
. Although
the design and art direction are attributed to a J.A. Lamprell at
Findus, no one knows who he ...
19 Dec 1998
| by ROBERT MCLUHAN
.
This year the brand received a facelift, with a more contemporary pack
design that reinforces the link ...
19 Dec 1998
| by STEVE BELL
-rival Procter work for Flora have been designed to link with
sponsorship, in Flora s case with the London ...
19 Dec 1998
| by DAVID MURPHY
sodium fluoride. Other brand extensions include a
product specifically designed for children under ...
19 Dec 1998
| by NIGEL WALLEY, Managing Partner, Deciphe
appears to be a nicely
designed site, it became obvious that it is just a PR tool for the US
market ...
19 Dec 1998
| by MARK ROBINSON
Early this month saw the final session of the IPA s Evening Series
for trainees - young people who have recently entered advertising from
university.
It is the first stage in the IPA 7 Stages, the continuing professional
development programme. It was first designed more than ten years ...
19 Dec 1998
| by ROBIN COBB
qualifications fall into one of two categories: certificate or
diploma. Certificates are designed for those ...
-pace studying. Materials are ten
CD-ROMs and work books, supplemented by online tutor support. Designed ...
. To retain the designation, it is necessary to
requalify annually.
Sandra Booth, CIM s manager ...