to remove filtersCAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion
05 Jun 1998 | by MARY COWLETT
-based company, Titanic Design to come up with the idea of its ABC1 audience being Sitting Ducks . A ...
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FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
skills rather than their financial expertise and undertook an intensive training course designed ... the entire event on our behalf. With its combined solution of in-house PR, telemarketing and design ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
