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FOCUS: BROADCAST - Spoilt for new media choice - Television, radio and the internet are becoming ever more compatible making it easier than ever for public relations people to reach a broader audience

by creating a series of half-hour VNRs on energy efficiency. With an editorial balance designed to keep both ... of luck than design. Radio 4 s daily slice of rural life, The Archers, was originally conceived ...

BORDER LINES: PARIS - Grayling wins six-way pitch for Atos

s second largest IT consultancy. Its multimedia division designs and manages online services including ...

INTERNATIONAL: Aviation group picks APCO for safety drive

WASHINGTON: The Aviation Safety Alliance has chosen APCO Associates to design and implement a...WASHINGTON: The Aviation Safety Alliance has chosen APCO Associates to design and implement a pounds 625,000 budget communications programme. The alliance, which was set up earlier this year, is a lobbying organisation of airlines, aircraft manufacturers and aviation equipment and service suppliers ...

CAMPAIGNS: Knowing when it’s the real thing - Research

lawyers and City analysts. Findlay-Wilson designed a questionnaire and organised the research ... which was designed to appeal to a variety of sectors made this a well constructed campaign ...

Neurodynamics picks Text 100 for first PR foray

use of PR, said Barnes. Text will design a campaign that deals with the negative aspects ...

IBM to promote the Internet in new campaign

- IBM has launched an integrated advertising campaign designed to promote use of the internet...- IBM has launched an integrated advertising campaign designed to promote use of the internet which continues its theme of 'e-business',. The campaign, through Ogilvy & Mather, features the individuals and teams who provide IBM's range of services and hopes to remind people that IBM provides ...

IBM to promote the Internet in new campaign

- IBM has launched an integrated advertising campaign designed to promote use of the internet...- IBM has launched an integrated advertising campaign designed to promote use of the internet which continues its theme of 'e-business',. The campaign, through Ogilvy & Mather, features the individuals and teams who provide IBM's range of services and hopes to remind people that IBM provides ...

Action 2000 puts PR out to tender

. The contract was designed to run until the appointment of a new director of Action 2000. Gwyneth Flower has ...

FOCUS: PHOTO LIBRARIES - The rise of the screen grabber. The internet and search technology has empowered photo libraries with more images being made available to a wider audience than ever before. Peter Robinson reports

is that you can t visit a library and research the picture yourself. Freelance editorial designer ... end users such as advertisers, designers and glossy publications which were serviced by the rights ...

FOCUS: CONTRACT PUBLISHING - How to make a contract killing/From publications which would not look out of place alongside consumer magazines to corporate titles, the contract publishing sector is enjoying boom times. Hilary Freeman reports

. The market won t stop growing, provided we maintain quality, both in terms of journalism and design. We ... editorial and design skills. I believe there is going to be a worldwide explosion of the market ... specialists and account handlers, alongside the core editorial and design staff. She adds ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.