to remove filtersMARKETING MIX: I’ll name that brand in one!
19 Dec 1998 | by DAVID MURPHY
sodium fluoride. Other brand extensions include a product specifically designed for children under ...
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Unilever sets up agency training
19 Dec 1998 | by STEVE BELL
-rival Procter work for Flora have been designed to link with sponsorship, in Flora s case with the London ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
campaign designed to broaden the user base was well received, there can be no denying the influence ...
Going green: Corporates are bowing to public opinion and greening up their acts
11 Dec 1998 | by STEPHANIE FRANCE
and chaired by PR Week. Dorothy MacKenzie, director, of design and marketing company Dragon ... . These include Sainsbury s, the Design Council and the Shell Better Britain Campaign. Partners ...
ANALYSIS: Public Awareness - Repairing the UK stake in the world meat market. The lifting of the European ban on British beef is a victory for the Meat and Livestock Commission, but the hard work of persuading consumers to buy meat again is yet to come
04 Dec 1998 | by KATHY GREENE
designing its consumer PR strategy, the commission will have to gauge the likely public reaction to any ...
Hair salon chain takes one name
03 Dec 1998 | by IAN DARBY
from rivals such as Toni Love your hair , was developed by design company HTM, and will appear ... in department stores such as Selfridges, House of Fraser and Debenhams, have all been designed to a new ...
MEDIA CHOICE: COLGATE BUS SHELTER
03 Dec 1998 | by MICK RIGBY, Media strategist, MSc
The new Colgate Total Professional toothbrush ad has hit the streets of London via six-sheet bus shelter sites. The heavyweight campaign for The brush that was designed with floss in mind takes advantage of the innovative opportunities available to users of outdoor advertising ...
INTEGRATED - RADIO RENTALS
03 Dec 1998 | by SIMON MARQUIS, managing director of Zen
is modern and in tune with student needs. Creative material was designed to appeal to students ...
CAMPAIGN INTERACTIVE: BEHIND THE HYPE/PROCTER & GAMBLE - P&G looks beyond banner ads to boost its web presence. The company is emerging as something of a leader as advertising on the net matures. By Alasdair Reid
27 Nov 1998 | by ALASDAIR REID
. Designed to complement the get kissably close television advertising in the US, the web campaign...Procter s most effective web advertising to date is a campaign for the Scope mouthwash brand. Designed to complement the get kissably close television advertising in the US, the web campaign features a send-a-kiss pop-up box which allows people to send an e-mail kiss to their loved ones ...
CAMPAIGN MEDIA AWARDS 1998: The Channel 4 Award - Best Use of Television and/or Cinema - Brita
27 Nov 1998
programmes and then end breaks. An econometric model was designed so that local stockists could prepare ... The campaign, designed to rejuvenate the brand, ran in a number of countries at those moments before young ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
