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Internet rivals hire Red and Larkspur

members of the public, designed to develop the technology. Its service partners include BT, Carlton TV ...

Judge and Jury: Old traditions die hard with Laura Ashley customers - Laura Ashley may have saved itself by recognising the value of its traditional customer base, says Suzanne Ahern, associate director, Attenborough Associates

, audience and product. Brand and design director Kimball Stoddard is covering the first two points nicely ...

Judge and Jury: Why spilling the milk ’scare’ to the press could all end in tears - Tesco and Sainsbury’s captured the high ground with a speedy response to the latest food scare, says Graham Paskett, managing director of Paskett P

for an excellent pre-emptive strike designed to put their customers minds at rest. It just makes me ...

CAMPAIGNS: Shaw’s perfect spin for Seattle - Financial PR

for both companies. A Celebration Pack , designed by Gabrielle Shaw Associates, was distributed ...

Tommy Hilfiger signs Ludgate for Tesco battle

Tommy Hilfiger, the US designer clothing brand, has appointed Ludgate Public Affairs to handle its...Tommy Hilfiger, the US designer clothing brand, has appointed Ludgate Public Affairs to handle its PR in a battle against Tesco to stop it stocking what it claims are counterfeit goods. Last week Hilfiger instigated legal action against the supermarket alleging that it had stocked ...

Alfred Dunhill hires Yellow Door to attract youth

creative director Ashley Lloyd-Jenkins unveils a series of new product designs. Yellow Door will work ...

Market forces: Preparing for a US invasion

, offering coffee shops and seating areas, designed to encourage customers to browse. According to Mintel ...

Peretti picks up Tag Heuer’s public relations

the brand more of an institution, through its design and communication, said Savidan. ...

Jane Howard PR beats four for Oxfam Fair Trade

Oxfam Fair Trade Company, a division of Oxfam, has called in Jane Howard PR to support a drive to attract new customers for its shops and catalogue. Oxfam is moving away from simply selling second hand goods and is now pushing its range of fair trade products. These are designed ...

Barclays banking on outsiders for retail PR

April, was designed to transcend national boundaries by creating four global divisions. In addition ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.