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MEDIA: FOR THE RECORD

ticket campaign to promote its new toy, Znap. The campaign includes more than 20,000 specially designed ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

campaign designed to broaden the user base was well received, there can be no denying the influence ...

Words Group starts financial agency

, the graphic design subsidiary of The Words Group. Glover, whose previous clients include US-based asset ...

St Luke’s highlights Midland Bank’s new name in global task

of this week, is designed to help HSBC gain recognition as one of the world s biggest financial services ...

AXA sponsors FA Cup

series of executions will run until the final in May on ITV and Sky. The creative is designed ...

Media: Economist web push

of advertisers. The site was designed and is serviced by the new-media company Online Magic, recently ...

NEW MEDIA: Bill to aid online trade

was designed specifically for e-commerce. Between 5% and 10% of all applications that Egg has received ...

TELEMARKETING: Life on the floor - Call centres are booming and staff numbers are up. But what are they like on the inside? Jim Curtis went to Sitel to find out

source of stress. A specially constructed glass vestibule at the exit of one floor is designed ...

CAMPAIGNS: Amex targets the young with Blue - Product Launch

it hurts , and the Design Museum decided to maintain the Blue Card exhibition for the foreseeable ...

Cubitt boss sets his sights on a new set of clients

Simon Brocklebank-Fowler this month launched his financial and investor relations agency, Cubitt Consulting(see Profile, left) with a bang ... and a few ruffled feathers. The agency is named afte the architect who designed parts of Pimlico, Thomas Cubitt. His statue, Brocklebank-Fowler tells me ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.