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CAMPAIGNS: Local Government PR - Dundee builds on biotechnology

research and fruit genetics. The campaign, designed and co-ordinated by the council, involves ...

FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports

Michael Rawlins as chairman-designate of NICE sends out a further signal as to the strong focus ...

THIS WEEK’S BIG QUESTION: Could the PR for genetically modified (GM) food have been handled better? - Last week Greenpeace leaked a Monsanto report criticising the UK introduction of GM food

BEVERLEY KAYE - THE ROWLAND COMPANY The fundamental problem with the introduction of these foods into the UK and Europe was that the communications strategy was designed and made in the US. The companies concerned failed to recognise that the political and commercial clout which allowed them ...

Optica focuses on health and fashion in review

designer and own-brand frames and contact lenses, and conduct eye tests. Optica marketing manager ...

Pfizer hands PR for migraine drug launch to EMC

. A spokeswoman for the agency said: We will be designing and executing the pre-launch PR campaign ...

INTERNATIONAL: Pfizer chooses Asian agencies for Viagra

drug, Viagra, designed to treat impotence....ASIA: Pfizer is appointing agencies across Asia to handle healthcare and consumer PR for its new drug, Viagra, designed to treat impotence. This month the company retained Ruder Finn Abbott in Hong Kong, and is likely to appoint in South Korea, Taiwan and China. Ruder Finn already co ...

Amersham Pharmacia lays its communications foundations

. The internal communications manager will design the company s internal communications structure from scratch ...

Glaxo uses ThinkInc for millennium

designed a millennium strategy for food company KP Snacks. Neither Glaxo Wellcome nor KP Snacks ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.