to remove filtersPrice cuts signal shift on clothing brand for Virgin
03 Dec 1998 | by LISA CAMPBELL
in August it was aimed at the high-end designer market. Powell said that adjustments had to be made ...
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REVIEW: Marketing and advertising news in the week’s press
18 Dec 1998 | by CLAIRE BEALE
technology will now allow the display to accommodate weather-sensitive imagery. XTV, the design arm of Tele...technology will now allow the display to accommodate weather-sensitive imagery. XTV, the design arm ... The Identica Partnership has merged with Tango Design, Bartle Bogle Hegarty s design arm. BBH will relinquish its 100 per cent ownership of Tango Design and instead take a 21 per cent holding in the Identica ...
NEW MEDIA CHOICE: PAUL SMITH
19 Nov 1998 | by SIMON R THOMPSON, Marketing director, T
for the recognition of design as a vital component in the development of British industry. He is also happily ... out is the appropriate use of the medium coupled with good design. It also understands and addresses ...
MEDIA CASE STUDY: NIKE ’RUN LONDON’
19 Nov 1998 | by BINNUR BEYAZTAS
and Kennedy, as well as the Run London guide The latter was a 24-page A5 guide designed in a similar vein ...
APL and Initiative net Timberland account
13 Nov 1998 | by HARRIET GREEN
of Timberland s brand strategy. The US-based Timberland, which designs, manufactures and distributes ...
Risque lingerie chain returns to advertising with Barrett Cernis
13 Nov 1998 | by ELEANOR TRICKETT
-vocateur isn t just for the weird and wacky. Its lingerie is beautifully designed and very feminine ...
CAMPAIGN INTERACTIVE: PRIVATE SURF WITH ROSS SLEIGHT
30 Oct 1998 | by ROSS SLEIGHT, a director of BMP InterAc
truly beautifully designed site and its content does explain this new financial service offering ... . Although the design of the site is questionable, and the content poor, my main criticism ...
NEW MEDIA CHOICE: TED BAKER
29 Oct 1998 | by PHIL REDDING, Deputy md pres.co (former
Site: Ted Baker Where to find it: www.tedbaker.co.uk You d expect the web site from one of the UK s leading clothes designers to ooze that clean, sharp Ted Baker feel. This site has a ... at the young techno-savvy followers of fashion. The overall design is focused more on the futuristic feel ...
Burberrys looks to youth market
15 Oct 1998 | by LUCY BARRETT
Upmarket clothing designer and retailer Burberrys is refocusing on a younger audience, and looking...Upmarket clothing designer and retailer Burberrys is refocusing on a younger audience, and looking to reposition its brand and move away from its old English outdoor image ... of 1997. She has also been responsible for luring many executives from other top designers. One ...
Tomb Raider star in clothing first
15 Oct 1998 | by DANNY ROGERS
and Core Design, with US surfwear company, Animal. The ranges launch in November ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
