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C-T pushes Carlsberg

as contemporary classic. The strategy is designed to take sales from larger rivals Carling and Foster s....Carlsberg-Tetley is rejecting laddish advertising in a bid to present its Carlsberg Lager as contemporary classic. The strategy is designed to take sales from larger rivals Carling and Foster s. A new pounds 3m campaign breaks next week, created by Saatchi Probably the best lager in the world ...

ADWATCH: Ambrosia’s ride to success - Ambrosia has based its latest irreverent advertising campaign for Creamed Rice firmly on regional stereotypes, writes Robert McLuhan

. This year the brand received a facelift, with a more contemporary pack design that reinforces the link ...

Unilever sets up agency training

-rival Procter work for Flora have been designed to link with sponsorship, in Flora s case with the London ...

REVIEW: Marketing and advertising news in the week’s press

technology will now allow the display to accommodate weather-sensitive imagery. XTV, the design arm of Tele...technology will now allow the display to accommodate weather-sensitive imagery. XTV, the design arm ... The Identica Partnership has merged with Tango Design, Bartle Bogle Hegarty s design arm. BBH will relinquish its 100 per cent ownership of Tango Design and instead take a 21 per cent holding in the Identica ...

NEW MEDIA: Express information

.express-dairies.co.uk, designed to coincide with the release of its first half-year results since its demerger from Northern...Express Dairies has launched its first site, which can be found at www.express-dairies.co.uk, designed to coincide with the release of its first half-year results since its demerger from Northern Foods in April. It aims to give information about the company s structure and updates on job ...

Books Etc opens first coffee bar

London book chain Books Etc has developed its own coffee bar, called Coffee Etc, to strengthen its brand in the competitive UK book retailing market. The first Coffee Etc opened this week in Book Etc s new Swiss Cottage branch, with interior design by Ergo. It is expected that the concept ...

Heinz promotes Duff to Euro job

, Duff launched the Heinz At Home direct marketing programme. Designed to build loyalty and cross ...

Kellogg blitz to push price cuts

the new strategy was designed to drive sales and get growth back on track . He was responding to 1998 ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

campaign designed to broaden the user base was well received, there can be no denying the influence ...

CRAFT SECRETS: Why Quality Street turned sweets into a glamorous dress - Giant chocolate ’sequins’ were hand-sewn to make an outfit, Jade Garrett says

-Brown, joint founder of the design company, New Renaiscance, says. The ad opens on a view through a ... -Brown says this was an easier scene to design because it followed a more lateral approach ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.