19 Dec 1998
| by LISA CAMPBELL
as contemporary classic. The strategy is
designed to take sales from larger rivals Carling and Foster s....Carlsberg-Tetley is rejecting laddish advertising in a bid to
present its Carlsberg Lager as contemporary classic. The strategy is
designed to take sales from larger rivals Carling and Foster s.
A new pounds 3m campaign breaks next week, created by Saatchi Probably the best lager in the world ...
19 Dec 1998
| by ROBERT MCLUHAN
.
This year the brand received a facelift, with a more contemporary pack
design that reinforces the link ...
19 Dec 1998
| by STEVE BELL
-rival Procter work for Flora have been designed to link with
sponsorship, in Flora s case with the London ...
18 Dec 1998
| by CLAIRE BEALE
technology will now allow the display
to accommodate weather-sensitive imagery. XTV, the design arm of
Tele...technology will now allow the display
to accommodate weather-sensitive imagery. XTV, the design arm ...
The Identica Partnership has merged with Tango Design, Bartle Bogle
Hegarty s design arm. BBH will relinquish its 100 per cent ownership of
Tango Design and instead take a 21 per cent holding in the Identica ...
17 Dec 1998
| by BINNUR BEYAZTAS
.express-dairies.co.uk, designed to coincide with the release of its
first half-year results since its demerger from Northern...Express Dairies has launched its first site, which can be found at
www.express-dairies.co.uk, designed to coincide with the release of its
first half-year results since its demerger from Northern Foods in April.
It aims to give information about the company s structure and updates on
job ...
17 Dec 1998
| by DANNY ROGERS
London book chain Books Etc has developed its own coffee bar,
called Coffee Etc, to strengthen its brand in the competitive UK book
retailing market.
The first Coffee Etc opened this week in Book Etc s new Swiss Cottage
branch, with interior design by Ergo. It is expected that the concept ...
17 Dec 1998
| by DANNY ROGERS
, Duff launched the
Heinz At Home direct marketing programme. Designed to build loyalty
and cross ...
17 Dec 1998
| by DANNY ROGERS
the new strategy was designed to drive sales and get growth
back on track . He was responding to 1998 ...
17 Dec 1998
| by JANE BAINBRIDGE
campaign
designed to broaden the user base was well received, there can be no
denying the influence ...
11 Dec 1998
| by JADE GARRETT
-Brown, joint founder of the design company, New Renaiscance,
says.
The ad opens on a view through a ...
-Brown says this was
an easier scene to design because it followed a more lateral
approach ...