19 Dec 1998
| by CONOR DIGNAM
On January 12 a High Court hearing will begin which could have
far-reaching implications for the televising of major sports events in
the UK.
19 Dec 1998
| by LISA CAMPBELL
as contemporary classic. The strategy is
designed to take sales from larger rivals Carling and Foster s....Carlsberg-Tetley is rejecting laddish advertising in a bid to
present its Carlsberg Lager as contemporary classic. The strategy is
designed to take sales from larger rivals Carling and Foster s.
A new pounds 3m campaign breaks next week, created by Saatchi Probably the best lager in the world ...
19 Dec 1998
| by ROBERT MCLUHAN
.
This year the brand received a facelift, with a more contemporary pack
design that reinforces the link ...
18 Dec 1998
| by CLAIRE BEALE
technology will now allow the display
to accommodate weather-sensitive imagery. XTV, the design arm of
Tele...technology will now allow the display
to accommodate weather-sensitive imagery. XTV, the design arm ...
The Identica Partnership has merged with Tango Design, Bartle Bogle
Hegarty s design arm. BBH will relinquish its 100 per cent ownership of
Tango Design and instead take a 21 per cent holding in the Identica ...
18 Dec 1998
| by JADE GARRETT
Mat Hakansson, branding director for Nicorette s range of products
designed to help smokers kick...Mat Hakansson, branding director for Nicorette s range of products
designed to help smokers kick the habit, knows all about temptation -
and not just that found in a packet of 20.
He spent part of his national service in the Swedish navy. Let s just
say I ve seen the sort of pictures men hang ...
18 Dec 1998
| by FRANCESCA NEWLAND
.
Richard Exon, the Audi account director at BBH, said: In terms of car
design and the drivers ...
18 Dec 1998
| by ALASDAIR REID
ticket campaign to promote its new
toy, Znap. The campaign includes more than 20,000 specially designed ...
17 Dec 1998
| by DANNY ROGERS
London book chain Books Etc has developed its own coffee bar,
called Coffee Etc, to strengthen its brand in the competitive UK book
retailing market.
The first Coffee Etc opened this week in Book Etc s new Swiss Cottage
branch, with interior design by Ergo. It is expected that the concept ...
17 Dec 1998
| by BINNUR BEYAZTAS
web site was originally designed as a global brand site, and
won a number of major UK awards ...
to their car online. By allowing customers to design a Mini
to their own specification via the site, Rover ...
17 Dec 1998
| by ANDY FRY
of carpets in retailer Allied. It also designs show
homes for Wimpey and Barratt - a business which ...
at the young, funky, fashion-conscious urban professional who has a good
eye for design and a lot of flair ...