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NEW MEDIA CHOICE: HAMLEYS

appears to be a nicely designed site, it became obvious that it is just a PR tool for the US market ...

AGENDA: Anything to petrol but price? - In a week of mergers that highlighted the importance of size and economies to fuel firms, Claire Murphy and Binnur Beyaztas report on alternative efforts to market petrol

Watch, a scheme designed to position the Esso brand as the cheapest on the high street ...

CAMPAIGN DIRECT: SHOPPING WITH CAMPAIGN - GO

and direct. It s designed so you can speak to the right person straight away. Our call centre ...

NEW MEDIA CHOICE: CARPHONE WAREHOUSE

to render her silent. What s more the site boasts a whole lot of other redeeming features: the design ... which the web presents - it is bound to become an industry benchmark. Its design, architecture ...

Books Etc opens first coffee bar

London book chain Books Etc has developed its own coffee bar, called Coffee Etc, to strengthen its brand in the competitive UK book retailing market. The first Coffee Etc opened this week in Book Etc s new Swiss Cottage branch, with interior design by Ergo. It is expected that the concept ...

NEW MEDIA: Mini plans web drive

web site was originally designed as a global brand site, and won a number of major UK awards ... to their car online. By allowing customers to design a Mini to their own specification via the site, Rover ...

Kellogg blitz to push price cuts

the new strategy was designed to drive sales and get growth back on track . He was responding to 1998 ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

campaign designed to broaden the user base was well received, there can be no denying the influence ...

Boots gives launch of French skincare product to St Luke’s

appearance in February next year as part of a new offering designed to help problem skin. The campaign ...

Hair salon chain takes one name

from rivals such as Toni Love your hair , was developed by design company HTM, and will appear ... in department stores such as Selfridges, House of Fraser and Debenhams, have all been designed to a new ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.