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NEW MEDIA: Cruise aid

P&O Cruises is planning to boost its web presence by including Computer Aided Design images...P&O Cruises is planning to boost its web presence by including Computer Aided Design images of Aurora, its superliner, which is due to be launched in the spring next year. The site, www.pocruises.com, has been upgraded to allow consumers to book cruises and familiarise themselves with existing ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

campaign designed to broaden the user base was well received, there can be no denying the influence ...

FOR THE RECORD

-chair. Atlantic 252 has completed the changes to its programming which were designed to boost awareness ...

TELEMARKETING: Life on the floor - Call centres are booming and staff numbers are up. But what are they like on the inside? Jim Curtis went to Sitel to find out

source of stress. A specially constructed glass vestibule at the exit of one floor is designed ...

CAMPAIGN MEDIA AWARDS 1998: Campaign Gold Award - Best Media Campaign of the Year - Yellow Pages

affluent people. Media and creative were designed to work together to surprise at every turn ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ...

to the Underground while an officious-looking station attendant, complete with ridiculous Philip Treacy-designed ... has got a lot to answer for. Instead of spending so much money on designing poncey outfits ...

STOP PRESS

s Speech on Tuesday, is designed to help UK businesses compete in the new global digital environment ...

Claydon Heeley drive for Qantas promotes ’refreshing’ features of business class

-in and advertising campaign for each of the group s airlines. One World was developed by the design ...

Regal relaunch aims for a friendlier face

by the BrandNaming Company and design group The Partners. The move is part of a four-year pounds 80m ... of the business - from the interior design to service style, from the staff uniforms to the menus ...

M&C puts Qantas back on TV

advertising designed to appeal to more upmarket travellers....Qantas, Australia s national airline, is ending a seven-year exile from TV in Britain with new advertising designed to appeal to more upmarket travellers. The TV work is part of a pounds 2 ... and ergonomically designed to offer maximum back support. The advertising will also feature new menus devised ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.