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RAB reveals shortlist for 1998 Aerial Awards

30 Sep 1998

, sound design and casting. Billy Mawhinney, one of the jurors and a creative director at Euro RSCG ...

RAB reveals shortlist for 1998 Aerial Awards

30 Sep 1998

, sound design and casting. Billy Mawhinney, one of the jurors and a creative director at Euro RSCG ...

ITV calls on advertisers to support News at Ten change

30 Sep 1998

launched a new on-screen look designed to position it as television from the heart. Out goes the current ...

ITV calls on advertisers to support News at Ten change

30 Sep 1998

launched a new on-screen look designed to position it as television from the heart. Out goes the current ...

Carlsberg launches 'Probably the best tap in the world' website

29 Sep 1998

, sport, the bar and brewery -- designed to reflect the brewing giant s marketing and sponsorship activity ...

Carlsberg launches 'Probably the best tap in the world' website

29 Sep 1998

, sport, the bar and brewery -- designed to reflect the brewing giant s marketing and sponsorship activity ...

Unisys undertakes dollars 20m global push in rebranding drive

25 Sep 1998 | by GORDON MACMILLAN

million global advertising campaign this week designed to rebuild its brand....Unisys, the information services and computer technology company, is launching a dollars 20 million global advertising campaign this week designed to rebuild its brand. Unisys began as a manufacturer of mainframe computers, but in recent years the bulk of its business has been as a provider ...

IPA announces list of 30 campaigns in shortlist for awards

25 Sep 1998 | by Eleanor Trickett

, the first to be held since the makeover designed to answer charges that they had become out of touch....Thirty campaigns have been chosen to compete for this year s IPA Advertising Effectiveness Awards, the first to be held since the makeover designed to answer charges that they had become out of touch. The shortlisted finalists - chosen from a 54-strong entry list - include Orange, a ...

FOCUS: CORPORATE IDENTITY - Creating the soul behind the face/Like a stick of rock, corporate identity should run clearly throughout an organisation and should genuinely reflect the quality of the service provided

25 Sep 1998 | by PETER ROBINSON

designers, The Partners, is often involved in helping companies adapt their logo and culture to changes ... Forsyth, a design consultancy specialising in identity mangement, has carried out work to redevelop ... companies throughout Europe as the company increased its franchises. CGI also designed the new logo ...

YOUTH MEDIA: TEEN MAGS TAKE A HIT - Teen title sales are down and Ashley Davies finds out this fickle readership knows what it really, really wants ... until the next issue

25 Sep 1998 | by ASHLEY DAVIES

regularly than adults and, according to publishers, are more conscious about design, packaging and value ... lot of money sharpening up their design and run regular cover promotions. Fisher says these can ...

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