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OPINION: Defend capitalism or the PR industry dies

countries are exploited sewing, say, designer footballs or fashion clothing. But stifle ...

INTERNATIONAL: Shandwick Netherlands snags boo.com account

designers and young professionals in general. The pitching process for the Benelux region is believed ...

STOP PRESS: Brahm launches fashion and retail arm

Leeds marketing communications agency Brahm has launched a fashion and retail division. Brahm has hired Ellie Mayers, who previously headed press and promotion at Italian clothes label Gas Clothing, to lead the division. Mayers brought in her first client, designer fashion retailer ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

with designer names need to use PROs who are used to dealing with designer brands and journalists at the top ... s will acknowledge, can lead to success or failure. DEBENHAMS DESIGNER CLOTHING RANGES GO CENTRE STAGE Designers at Debenhams was launched in 1993 to bring designer clothes to the high street at affordable ...

Somerfield hires for 24-7 launch

media coverage of 24-7 and design support for the promotional campaigns. The service is being ...

BOL internet win for Powerhouse

-line media buying and scheduling. Incline Media has designed the on-line ad campaign. According ...

STOP PRESS: Flapjack lands Mesh Computers media PR

Communications to handle its media relations and brand-building. This is the first time Mesh, which designs...Top five UK-based PC manufacturer Mesh Computers has appointed hi-tech agency Flapjack Communications to handle its media relations and brand-building. This is the first time Mesh, which designs, manufacturers and sells PCs via mail order, has appointed an agency. Mesh has been recognised as the UK ...

STOP PRESS: Conran Design Group reviews PR account

Conran Design Group, which designs for retailers such as fashion brand Diesel and supermarket...Conran Design Group, which designs for retailers such as fashion brand Diesel and supermarket giant J Sainsbury, is reviewing its PR. The business-to-business account is currently held by Grappa. ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

are designed to achieve such media coverage. Agfa sponsored a new Scout s badge called the IT badge ...

Iwaniuk leaves Shell to boost Nike’s UK profile

corporate PR project, designed to build the brand s image in the women s retail sector and support its ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.