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FOCUS: HEALTH PR - Top drug brands face a bitter pill/What happens to popular brand name drugs, such as Prozac, when their patents run out and the generic competitors move in? Nick Purdom reports

03 Sep 1999 | by NICK PURDOM

across the message that Tagamet was designed to treat more than Rennie, and had to make people ...

ANALYSIS: Biotech PR - New biotech PR guide puts clarity to the fore/Best practice guidelines have been drafted to show biotech PR practitioners how to avoid scandals like the one which hit British Biotech last year

16 Jul 1999 | by RUTH NICHOLAS

in the field believe the BIA guidelines are a pre-emptive self-regulatory strike designed to head off ...

ANALYSIS: Health PR - Spreading the word on medicinal foods. The support of the healthcare profession is proving to be a crucial factor in the bid to introduce consumers to the health benefits of the new breed of ’functional’ foods

25 Jun 1999 | by SIMON ELLERY

three years ago to selling 100,000 bottles a day thanks to a campaign designed to disseminate ...

Diary: Monsanto communications chief bemused by GM media mayhem

26 Feb 1999 | by SIMON ELLERY

barriers designed to stop a trial GM crop escaping into the surrounding countryside. Expecting ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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