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Campaign Hall of Fame. (Part 2 of 2)

is the best ad he has ever made. Designed to enhance The Guardian s reputation as an open-minded newspaper ... , the late great David Ogilvy, overruled them and the ad ran to wide acclaim. The poster s strong design ...

NEW MEDIA - Butlins in e-push to rebuild image

is designed to appeal primarily to the company s C1 and C2 target audience, many of whom have come online ... scheme in 1997. The move was designed to position the resorts as more of a short-break leisure ... Cinemas. The site was designed and built jointly by Partners in Marketing and new media outfit ...

Stop Press

pounds 2m revamp of its London store. Specialist interior designers Watson Designs will work alongside ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

sector. Awards for editors and designers are being judged across the full range of titles ... own right for the quality of its design and content . It seeks to build a rapport between Orange ... one-liners about the cities Go flies to. These were designed to appeal to an affluent, but cost ...

Stop Press

on the changeover were Robot Design and Vibe Music Imaging. Scholl has appointed Booth Lockett Makin ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

years later called Ken. 1959 - The Mini hits the roads, designed to be an easier ...

BA’s Dear leaves ad role to handle millennium task

of the government s advisory committee on advertising. BA has confirmed the departure of Chris Holt, design management head, at the end of the year. Mike Crump, design manager, takes the role. ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

. The winning design was created by the CJ Root Glass Company. But it hasn t all been a smooth ride ... executions. LOGO OF THE CENTURY: NIKE SWOOSH Nike s swoosh was designed in 1972 by a ...

Briefs

-shirt promotion with JJB Sports in 180 stores throughout December. The promotion is designed to capitalise ...

Northern Ireland revamps image with national brand

Springpoint designed the strategy,based on the idea of unspoiled naturalness . It will form the core of a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.