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FOCUS: CONSUMER PR - Turning bricks to clicks. The festive season is finally upon us, so how can the big high street retailers make the most of their brands online? Richard Carpenter goes e-shopping

. The design of the site is OK and it all works well with the new brand look beginning to establish itself ... space in a big way on the pages that open each main section. It is a refreshing design in a world ... for the overall site design, it can easily lead to a misplaced click. It s a bit like going shopping on the high ...

Citigate and Yellow Door land Clarks job

relations and corporate branding. Yellow Door, which is already working with Clarks as retail design ...

STOP PRESS: C&W joins Thresher celebrations

for the celebrations in its 1,500 outlets across the UK. The six-figure budget programme is designed to attract more...Leading high street drinks retailer, Thresher, has appointed Cohn and Wolfe to support its centenary celebrations this year. The agency will focus on Thresher s in-store promotions planned for the celebrations in its 1,500 outlets across the UK. The six-figure budget programme is designed to attract more ...

VIEW FROM THE TOP: Life in the Freezer - Iceland’s amazing turnaround has been fuelled by one man’s commitment and visionary zeal Maja Pawinska catches up with Malcolm Walker.

the next few months, and the familiar logo designed by Terence Conran in the 1980s will be no more ...

Stop Press: Sainsbury’s web site recruits Le Fevre

lifestyle publications as well as the food and drink press. The site is designed to complement...Le Fevre Communications has been appointed to handle a consumer PR launch and ongoing campaign for Sainsbury s new food and drink information web site. The programme for tasteforlife.co.uk will target lifestyle publications as well as the food and drink press. The site is designed to complement ...

MEDIA BRIEFS: House Beautiful to publish DIY supplement

on 17 April. The Complete Guide to Decorating and Design offers practical advice and is edited by House...NatMags House Beautiful is to publish a one-off issue about DIY, makeovers and inspiring rooms on 17 April. The Complete Guide to Decorating and Design offers practical advice and is edited by House Beautiful editor Libby Norman. ...

Scotch House hires Yellow Door for repositioning

on advertising campaigns, window design and store layout with Scotch House. Yellow Door will take over all ...

Virgin Cars seeks first public relations director

Design is on board to work on a brand identity, while media planning is handled by Manning Gottlieb ...

CAMPAIGNS: Summers is winner in the sexes battle - Consumer PR

female - clientele and designed a campaign to increase this customer base. Radio station Heart ... of 2 February. Ann Summers designed an outfit for the portly DJ and a photocall was arranged ...

M&S hires Karen Earl for Olympic sponsorship deal

and will handle the announcement of the British designer for the uniforms, as well as the unveiling, later ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.