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Venus Williams signs record £27m deal with Reebok

deal will kick off with a TV commercial next month. Williams will also co-design a new Reebok ...

MARKETING MIX: News of the world

. This fabulous piece of headwear from San Francisco is called The Requestor. Designed by up-and-coming American industrial designer Lisa Oidvin, it enables you to download (and listen to) MP3s from the internet and be a ... fashion designers can now use the Xlarge system to ensure their clothes are techno-friendly. Xlarge has ...

Government to announce media “super-watchdog”

LONDON (Brand Republic) – The UK government is due to outline plans for a new media watchdog, dubbed Ofcom, in its communications white paper today. Ofcom is designed to bring to an end the “alphabet soup” of media regulators and will cover radio, television, advertising, telecoms, the press ...

BBC faces tough challenge over sports channel

it is satisfied that licence fees are not used to cross-subsidise the channel. The channel is designed to raise ...

CAMPAIGN.I: News Briefs

The convergent media company 4i has been appointed the lead brand design consultancy for the new...The convergent media company 4i has been appointed the lead brand design consultancy for the new health and beauty network, whose working title is Digital Wellbeing, to be launched jointly by Boots and Granada Media early next year. The interactive brand will launch both on the web and on digital TV ...

Fallon unveils Radio 1 'evangelists'

, which is what this campaign is designed to emphasise. ...

Doner Cardwell unveils Casio G-Shock spot

-Shocks are really tough watches, designed to withstand extremes. This ad captures the essential spirit and ethos ...

DIRECT: DESIGN CHOICE/ADIDAS COPA MUNDIAL BOOT

Stefan Schmidt, Joint creative director, Springer & Jacoby

NEW MEDIA: Two Way TV aims to up awareness with iTV ad push

designed to boost its brand awareness and drive traffic to its services on digital cable....Two Way TV, the interactive games channel, has launched an interactive advertising campaign designed to boost its brand awareness and drive traffic to its services on digital cable. The ad push takes in sponsorship and banner work on NTL s digital cable network and is the first activity created ...

CAREERS: Movers

at Yorkshire Electricity. She formerly worked as design and new media manager at First Direct ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.