20 Dec 2001
of her upcoming Golden Jubilee. The Daily Mail couldn't resist revealing that the car was designed ...
20 Dec 2001
| by KATIE KROHN, Marketing assistant, Spencer London
Even though luxury goods are not in particularly high demand at the
moment,the design of Penhaligon's perfume bottles will continue to charm
onlookers.
In particular, the design of Bluebell ...
labelling and bottle design manage to encapsulate a part
of history without being old-fashioned or boring ...
20 Dec 2001
Publicis, the French advertising group, is in talks to buy Cordiant
Communications, owner of advertising agency Bates UK and design firm
Fitch. Eighteen months ago Publicis bought Saatchi & Saatchi, which had
previously demerged from Cordiant.
...
20 Dec 2001
Designing for Children: Marketing Design that Speaks to Kids, by
Catherine Fishel ( 27 ...
's design and illustrates its
advice throughout.
This strong visual element demonstrates that the first rule of
successful children's marketing and design is to use attention-grabbing
colours ...
20 Dec 2001
Quantum Partnership has appointed Haygarth Group to handle the
through-the-line marketing account for the government's Energy
Efficiency Best Practice Programme, an initiative designed ...
and
campaigns, including brand strategy, advertising, PR, direct marketing,
promotional marketing, design ...
20 Dec 2001
BP has launched a site to support its Connect petrol stations,
which it promotes as being environmentally friendly. The site, at
www.eco-connect.co.uk, has been created by design consultancy View, and
is aimed at businesses and consumers. It acts as a platform to put
forward BP's environmental policy ...
20 Dec 2001
of
product design and packaging expertise (Marketing, December 6).
Attik's first task is to work ...
, but Attik also
did a fantastic job in terms of package design and creativity, which is
key to us," said ...
20 Dec 2001
| by ROBERT GRAY
than being led by the development technology," says Chris Gowar,
Design Bridge's head of brand ...
Right Choice Category Management
Programme and designed to build this category," says brand controller ...
20 Dec 2001
British Airways has teamed up with Galaxy 102 FM for a week-long
promotion designed to tempt tourists back to New York. The station will
offer listeners the chance to win trips with British Airways Holidays.
...
20 Dec 2001
The Department of Trade and Industry has launched a set of tools
designed to help companies improve their customer service. Unveiled last
week by consumer minister Melanie Johnson, the initiative includes a
CD-ROM guide and customer service module which encourages firms to get
continuous feedback.
...