to remove filtersB-M streamlines five practices to three in London
14 Dec 2001 | by HOLLY WILLIAMS
marketing, formed from the merger of B-M's creative design and brand divisions; and healthcare ...
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STOP PRESS: Event Lighting appoints HCP
14 Dec 2001
SERVICES: The Event Lighting & Design Company, which handled the lighting for this week's world premiere of The Lord of the Rings, has appointed PR and marketing agency HCP. The consultancy will undertake trade and consumer PR work. ...
CAMPAIGNS: Consumer PR - B-M unveils Segway for media in NYC
14 Dec 2001 | by ED SHELTON
', speculation about its design included rumours that the devices could even be personal jet packs ...
STOP PRESS: Grappa has been hired by jeweller Nicholas James
14 Dec 2001
CONSUMER: Grappa has been hired by designer jeweller Nicholas James to promote its products in the high-end fashion and bridal press. The agency won the business on the back of its work for Top Shop's jewellery line Freedom. ...
INTERNATIONAL: Bergen quits Council of PR Firms to take Siemens job
14 Dec 2001 | by JONAH BLOOM
revenues of 14bn. Klaus Kleinfeld, CEO designate of Siemens USA, told PRWeek: 'We are looking ...
CAMPAIGNS: Product Launch - Goldenballs image takes ball into Sun
14 Dec 2001 | by ED SHELTON
Client: Adidas PR Team: Hill & Knowlton with in-house support Campaign: 'Fevernova' World Cup football launch Timescale: Ongoing Budget: Undisclosed Although all are round, footballs are not all the same. Different designs have different characteristics and technology is moving forward ...
ANALYSIS: Will Equitable draw breath from PR? - One of 2001's most engaging corporate reputation challenges came in the form of troubled mutual insurer Equitable Life. Ed Shelton assesses the damage
14 Dec 2001 | by ED SHELTON
: 'Strong words have been issued today. Quite rightly they are using language designed to get people ...
AGENCY 2001: PUBLIC RELATIONS AGENCY OF THE YEAR - Cohn & Wolfe - Cohn & Wolfe's work for the Coke auction web site meant that it received in every national newspaper
13 Dec 2001
conflicts, and Bisquit, a design offshoot to handle everything from event management to web design ... . It also has a well-established design arm, and has recruited Martin Brown, formerly of the Design ... and the design and production of Railtrack's accounts. One of its most interesting recent projects has ...
AGENCY 2001: CUSTOMER PUBLISHER OF THE YEAR - Haymarket. Innovation and editorial talent are key to the winner's recent success
13 Dec 2001
. Kanter believes HCP has "the best editorial and design teams in the contract publishing business", having hired a mob of maverick editors and designers from the likes of Loaded, Arena, Red, Glamour ...
was designed to bring together journalists and PROs in an age of rare face-to-face contact. Andy Allen
07 Dec 2001 | by ANDY ALLEN
In the drive to bring maximum efficiency to the PR industry, personal contact between PROs and journalists may be falling by the wayside - and with it an essential element of trust. The main casualty is that old industry staple - the press conference. Ten years ago barely an excuse...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
