to remove filtersiTouch acquires Worldpop
12 Dec 2001 | by Gordon MacMillan,
and bought direct marketing company Trinity Street Direct. The acquisition was designed to strengthen ...
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DIRECT: Quantum hands energy work to Haygarth Group
20 Dec 2001
Quantum Partnership has appointed Haygarth Group to handle the through-the-line marketing account for the government's Energy Efficiency Best Practice Programme, an initiative designed ... and campaigns, including brand strategy, advertising, PR, direct marketing, promotional marketing, design ...
DIRECT BRIEFS: NTL:home launches DM campaign
06 Dec 2001
NTL:home is launching a direct marketing campaign to reward its highest-value customers for their loyalty to the cable operator. The mailing, through roster agency Rapier, goes out this month to 70,000 customers, and is designed to have a personal feel, offering a variety of rewards such as free pay ...
M&S to add credit card in loyalty bid
05 Dec 2001 | by Mark Kleinman,
loyalty scheme designed to drive customers into M&S stores.
Arkwright launches awareness posters for High and Mighty
23 Nov 2001 | by CAMILLA PALMER
. The photographer was Mark Guthrie and the typography and design was by Dave Jenner. Media planning and buying ...
Brann merges with Arnold
in Havas reorganisation
16 Nov 2001 | by Staff,
and new media agency ehsrealtime, sales promotion shop Steam, Conran Design, and new-media agency AMX ... its activities around its three major brands. Joining Euro RSCG Worldwide will be Pulp (design ...
DIRECT: Safeway hires Newton 21 for launch task
15 Nov 2001 | by MATTHEW ARNOLD
focused on store design and in-store promotions, attempting to expand its share of the premium market by extending its 'The Best' food range and taking its store design upmarket. As part of a nationwide ...
DIRECT MARKETING: The benefit of innovative DM - Direct marketing companies are realising that envelopes play a vital role in the success of DM campaigns
15 Nov 2001 | by ROBERT MCLUHAN
the possibilities: one idea is to show the franking as a graphic design such as an animal paw print. "It ... . For instance the decrease in the price of cutting equipment makes it viable to play with the design ...
Worldpop goes into administration
13 Nov 2001 | by Gordon MacMillan,
Direct. The acquisition was designed to strengthen Worldpop's growing marketing and audience research ...
DIRECT: Renault aims DM for Trafic van at SMEs and fleets
08 Nov 2001
, emphasising the model's luxury features. The mailer for small businesses, designed in the shape ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
